With the surge in popularity among Marvel super heroes this summer, a group of lesser-known heroes, villains (and some all-out odd balls) petitioned Marvel Entertainment to grant them a team of their own. A common name they could share and make legendary. A battle cry for evil to fear, and a group name that would out live them all. (read more...)

The Hasbro G.I. Joe team debuted some exciting new toys and new during today’s G.I. Joe brand panel at the G.I. JoeCon in New Orleans, Louisiana, and we wanted to share it with the AFi readers!

First, Hasbro announced a brand new expression – G.I. Joe Micro Force – at JoeCon, debuting the first ever images of this fun new style of toys for the G.I. (read more...)

Once again, Action Figure Xpress will be at the 2012 San Diego Comic-Con International in full force with some incredible exclusives!  Come check us out at booth #3345!  Attendees may begin preordering for PICK UP AT THE SHOW now through Friday, July 6.

http://www.shopafx.com/20sandicoatp1.html

Masters of the Universe He-Man Power Sword Letter Opener

Wield He-Man’s Power Sword from your desk and swiftly open your mail! (read more...)

Like flies caught in a web, everyone is buzzing about the new Amazing Spider-Man movie, and Diamond Select Toys has already put out some amazing collectables based on the film! In addition to a movie-inspired series of their popular Minimates mini-figures, DST also recently shipped their Marvel Select Spider-Man and Lizard action figure to comic shops and specialty stores. (read more...)

Monogram proudly presents “All New” Marvel Miniature Alliance series figurines – Miniature Alliance 4″ PVC Figures featuring all your favorite Marvel Universe characters – Avengers, X-Men, and Spiderman. For our 2012 San Diego Comic Con exclusive PVC figures, we proudly present eight pieces 4” Marvel PVC figures set for a price of $45.

Features:

• This set includes the following: Spiderman, Hulk, Iron man, Thor, Captain America, Black Widow, Wolverine, Hawkeye
• Highly Detailed Sculpt.
(read more...)

First of the High-End Collectible Fashion Doll Line Based on the 1980s Animated Series Available at the 2012 Comic-Con International in San Diego

Integrity Toys, Inc., under license from Hasbro, Inc., today announced a brand-new series of high-end collectible fashion dolls based on the 1980’s ground breaking animated series JEM AND THE HOLOGRAMS, launching at 2012 Comic-Con International in San Diego. (read more...)

Devs need to worry less about being inclusive and focus more on what they do best, JP Kellams says.

Japanese games won't get better until developers start trusting players more, according to Jean Kellams of Platinum Games. Kellams, writer and international coordinator for the Japanese developer, responded to a NeoGaf forum thread regarding the differing success of Japanese and Western games in a multi-tweet epistle on risk, execution, and most of all, friction. (read more...)