Bandai America releases flocked versions of everyone’s favorite digital pet in response to demand.
Pre-Order Starting Today at Retailers Nationwide!
EL SEGUNDO, CA – January 24, 2018 – Bandai America is kicking off the new year by releasing two flocked mini Tamagotchi devices in limited quantities. Additionally, the company is bringing back the six exclusive colors from the ‘90s U.S. launch — providing more opportunities for aficionados to get their hands on the coveted device. Fans that missed out on the chance to own the mini Tamagotchi as part of the limited edition 20th Anniversary release will get another shot starting today, as the new colors are available for preorder at retailers nationwide.
The mini Tamagotchi mimics the same play as the devices that launched late last year, but with a twist – the U.S. colors from 1997 are returning as well as baby pink and baby blue flocked versions. This is the first time that fans can get their hands on flocked Tamagotchi devices. The mini Tamagotchi features the familiar egg-shaped, pixelated LCD screen and of course the recurrent need for tender-loving-care that endeared fans in 1997 when the original Tamagotchi was first released!
“Since the 20th anniversary of Tamagotchi, we received an overwhelming demand from fans to bring the devices back.” says Tara Badie, Bandai America Marketing Director. “By releasing the mini Tamagotchi in these cool colors and new textures, we’re able to reach new fans that come to love nurturing play of Tamagotchi, while also giving existing fans what they’ve been clamoring for – more to add to their collection.”
Each collectible figure is sold individually with a suggested retail price $14.99.
About Bandai America Incorporated
Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day! A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, Dragon Ball®, Miraculous™ and Zak Storm™, among other boys, girls, preschool, and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings USA Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Video Games and Online Entertainment and Film and Music. The company is headquartered in El Segundo, California. Find out more about our expertise in connecting with kids in fun and fresh ways at
Tamagotchi: ©BANDAI, WiZ
The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly.
All other trademarks are the property of their respective owners.
Bandai logo: ® and © 2018 Bandai.
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