Pop Culture Insider » Can Mattel Sell Girls on Superhero Action Figures?

Can Mattel Sell Girls on Superhero Action Figures? – Bloomberg
by Action Figures - Google News | April 30, 2015 at 4:11 pm

Bloomberg

Can Mattel Sell Girls on Superhero Action Figures?
Bloomberg
Barbie is a lovely girl, and she's more accomplished every day. But she's clueless when it comes to stopping a criminal mastermind. No worries. Toymakers and entertainment companies are looking to fill that deficit by molding a tougher cast of ...

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