EA Removes In-Game Ads From UFC 4 After Backlash

For a brief time recently, EA put advertisements into UFC 4 but they have since been removed following outcry from the playerbase.

One of the ads was for Amazon's show, The Boys, which recently returned for a second season. The ads played during replays and as part of an overlay, but they are now gone. You can see one of the ads in the video below. As you can see, the logo for The Boys was also displayed on the center of the Octagon.

In a statement sent to Eurogamer, EA said the feedback was loud and clear.

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