Microsoft has rolled out a cheeky new Xbox advertisement that shows off what it might look like if the Xbox button were present "everywhere." In the silly video, the Xbox button--complete with its famous start-up sound--replace things like elevator buttons, the walk button at crosswalks, and even the engine-starter on a newer car.

It's a great piece of marketing, and it's seemingly resonating with viewers The YouTube video has 10,000 likes. The description of the video simply says, "welcome to my life."

The video was filmed in portrait, too, which is just really funny and self-aware because of how often big brands get roasted for filming in portrait mode.