New Apparel, Accessories, Novelties & More Inspired by Hit HBO Series to Debut at Seattle’s Emerald City Comic Con in March

NORWALK, CT – February 26, 2018 – Today, ReedPOP, the world’s leading producer of pop culture events, and HBO announced that they have joined forces to develop an all-new assortment of Game of Thrones merchandise available exclusively at ReedPOP events.

Officially debuting at Emerald City Comic Con, taking place in Seattle from March 1st-4th, the collection will include apparel, bags, barware, pins, keychains, and much more inspired by the epic drama series. Additional product offerings will launch throughout this year’s ReedPOP events around the world including New York Comic Con.

“Comic Con attendees are some of the most passionate fans in the world, and we are excited to join forces with ReedPOP to offer them unique, exclusive Game of Thrones products,” said Jeff Peters, vice president, licensing & retail, HBO. “We’ll be kicking the partnership off with an impressive lineup of items at ECCC, but this is just the beginning. Fans can expect to see more awesome items at ReedPOP events around the globe.”

“Game of Thrones is a global phenomenon that our fans can never get enough of,” said Lance Fensterman, senior vice president of ReedPOP. “Both the programming and talent have historically been a huge hit with fans at our shows, so creating this crossover to provide an exclusive collection of merchandise was a no-brainer.”

ABOUT REEDPOP:

ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere. ReedPOP is dedicated to facilitating celebrations of popular culture around the globe that transcend ordinary events by providing unique access and dynamic personal experiences. ReedPOP is proud to be a part of a portfolio of events that include New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South, Australia and Unplugged, Emerald City Comic Con (ECCC), BookCon, BookExpo, Keystone Comic Con, Oz Comic-Con, Comic Con India, Comic Con Paris, Comic Con Seoul, Star Wars Celebration, TwitchCon, ComplexCon and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion.

(www.reedpop.com).

About HBO Licensing & Retail

HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences.  HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.