Captain Action® Transforms to Become Thor, The Mighty God of Thunder

SOUTH BEND, Indiana – 05/03/2012 – Round 2 and Captain Action Enterprises are excited to announce a new Marvel costume set for classic Super Hero Thor. The Thor costume set is the first new Marvel Super Hero costume to be added to the Captain Action line in more than 40 years!

Captain Action, the popular Super Hero toy from the 1960s, returned to toy shelves this year along with new costume sets featuring Spider-Man and Captain America from Marvel Comics.  Along with the Thor costume and accessory set, an all-new Loki costume set for Captain Action’s nemesis, Dr. Evil, is scheduled for simultaneous release. Captain Action’s actionpacked return made him the #1 selling collectible toy nationwide at Toys R Us for the week of April 15!

The character of Thor is based on the Norse mythological god of thunder, and first appeared in Marvel’s “Journey into Mystery” series before graduating to his own ongoing series. Thor was also a founding member of Marvel’s super-team The Avengers. Onscreen, Thor stars in his own movie series and is also featured in the upcoming “Marvel’s The Avengers” movie, opening in the U.S. on May 4.

All Captain Action figures and costume sets come in two versions, basic and deluxe. The Toys R Us exclusive Thor costume set will include an authentically styled, detailed cloth costume with Thor mask, boots, wristlets, helmet, belt, newspaper and Thor’s mystical war hammer Mjolnir.  The deluxe set adds bonus accessories: a bearded mask, a vintage styled belt, Donald Blake’s walking stick and a lightning attachment for Thor’s Mjolnir hammer. The deluxe set also includes bonus Hawkeye leggings and belt, and fans can collect all six Marvel Comics costume sets for Captain Action to create a complete Hawkeye Avenger Build-A-Costume set! The deluxe costume set will also feature a Thor image as rendered by comics legend Walt Simonson, and originally featured on Overstreet’s Comic Guide.

Wave 2 of the Captain Action line, including Dr. Evil and both the Thor and Loki costume sets, will be available in August at Toys R Us, hobby shops and comic shops nationwide.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit

About Captain Action Enterprises
As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action now appears in an on-going comic book series, lithographs, statues, action figures, T-shirts, model kits and an iPhone app. Additional properties include the Zeroids and Savage Beauty. For additional information, contact

About Round 2
Round 2, LLC is an innovative collectibles company located in South Bend, IN. The creative team at Round 2 is dedicated to producing detailed, high quality collectible and playable items appealing to the young and young at heart. Round 2 brands include Polar Lights®, AMT® and MPC® model kits, Auto World® slot cars, Forever Fun™ seasonal products and the licensed brands American Muscle®, Ertl Collectibles® and Vintage Fuel™ die cast.  For more details on all the product lines produced by Round 2, visit our website at:

Captain Action and Dr. Evil are trademarks and copyright ©2012 Captain Action Enterprises, LLC. All rights reserved.
MARVEL TRADEMARKS TM & © 2012 Marvel & Subs.
American Muscle® and Ertl Collectibles® are registered trademarks of TOMY International, Inc. and used under license to Round 2, LLC. ©2012 TOMY International, Inc. All rights reserved.  AMT, Polar Lights, MPC, AW Auto World, and Round 2 and design are trademarks of Round 2, LLC. ©2012 Round 2, LLC, South Bend, IN 46628. All rights reserved.

Filed under: Toys


1 Comment »

  • Ed Catto says:
    May 4, 2012 at 8:02 am

    Really excited for this one, let me tell ya!

    [ Reply ]


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