Sony working to make sure PlayStation 4 won’t sell out at launch, says CEO

Jack Tretton says PS4 production yields have been “phenomenal” and that the company is working to ensure stock will be available at launch.


Sony’s American CEO Jack Tretton has said that the company is holding back stock of the PlayStation 4 so machines will be available in stores on launch day.

When asked by Fox Business about how many current preorders Sony had for the PlayStation 4, Tretton said that “it’s everything we can manufacture. We want to make sure that consumers have an opportunity to buy one on November 15, and through the holidays, so we’re holding back some inventory to make sure that people will have an opportunity to buy one.”

“We can pre-sell every unit we can manufacture,” added Tretton, before saying that
“production yields have been phenomenal, so this will be, by a magnitude of a lot, the biggest launch we’ve ever had.”

When pressed to give a number, Tretton said that Sony was unlikely to publicly release an updated figure–Sony announced that the PlayStation 4 had been preordered by a million customers at Gamescom 2013–but said that “there’s so much pent-up demand for it that you could sell every one that you could create.”

Praising the new hardware, Tretton said that Sony was at “an all-time high right now” and that the PlayStation 4 “is the crown jewel in what has been a tremendous road for us since the debut of the original PlayStation here back in September of ’95.”

Elsewhere in the interview, Tretton said that the PlayStation 4’s advantages over Microsoft’s Xbox One was the game lineup and $100 cheaper price.

The PlayStation 4 will launch on November 15 in North America and on November 29 in Europe.

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Sony working to make sure PlayStation 4 won’t sell out at launch, says CEO” was posted by Martin Gaston on Thu, 12 Sep 2013 05:47:20 -0700
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