The Franklin Institute Announces The Great Putty Drop of 2012

Join The Franklin Institute and its Official Putty Partner, Crazy Aaron’s Puttyworld, on Dec. 8 as they drop 50 pounds of putty from the ceiling of the museum’s Bartol Atrium in a fun and interactive science demonstration



PHILADELPHIA – November 28, 2012 – Science will bounce off the walls of The Franklin Institute during The Great Putty Drop of 2012 on Saturday, December 8. Together with their Official Putty Partner, Crazy Aaron’s Puttyworld, The Franklin Institute will drop 50 pounds of Thinking Putty from the ceiling of the museum’s Atrium. What will happen when the putty hits the ground? Will it drip, stretch, bounce or shatter? This hands-on putty experiment, following the Scientific Method, will reveal the answers to these questions. The Great Putty Drop of 2012 is FREE with museum admission, and the audience will receive complimentary tins of Thinking Putty as a souvenir.

During the event, Puttyworld’s founder “Crazy” Aaron will be dressed in his signature lab coat and hat to provide an interactive and engaging, 30-minute demonstration of wacky putty science. Activities will incorporate lessons on chemistry, mass, polymers and more. Prior to The Great Putty Drop, the audience will make predictions about what will happen when the giant ball of putty is dropped from 42 feet in the air and plummets to the floor.

“This is the first time an enormous ball of putty will be dropped from the top of The Franklin Institute, and we are so excited to partner with them to bring fun and interactive putty science to the museum’s visitors,” said Aaron Muderick, founder of Crazy Aaron’s Puttyworld. “I love creating situations where kids and adults are able to reconnect to the sciences of the physical world.”

Puttyworld will give complimentary mini-tins of Heat-Sensitive Hypercolor Sunburst Thinking Putty to each Great Putty Drop audience member to take home and continue their putty science education. Large containers of Thinking Putty will also be available for $14.99 each in The Franklin Institute’s Sci-Store.

Event Details

What: The Great Putty Drop of 2012 by Crazy Aaron’s Puttyworld and The Franklin Institute
When: 2 p.m. on Saturday, December 8, 2012
Where: Atrium of The Franklin Institute, 222 North 20th Street, Philadelphia, PA 19103
Cost: FREE with museum admission

Tickets to The Franklin Institute can be purchased in advanced here.

For more information about Puttyworld, visit  To find a retailer near you, click here. Media members interested in Puttyworld and Thinking Putty may contact PR representative Samantha Drazin at 305-374-4404 x154.

For more information, hours, exhibits and educational programs at the Franklin Institute, visit

About Puttyworld
Puttyworld was born in spring 2001, after Aaron Muderick had a successful run creating putty as a hobby in his basement and selling it from under his desk at work. Quickly dubbed “Crazy Aaron” by co-workers, he left the dot com world to pursue his love for putty and has been having crazy fun ever since. After expanding beyond the capacity of his parents’ basement, he moved production into several vocational facilities in Philadelphia’s suburbs, where Thinking Putty is proudly 100 percent Made in the USA by exceptional individuals with intellectual and physical disabilities.

Thinking Putty is loved by both children and adults, and is sold online at as well as in several thousand toy and gift stores around the world.  With more than 30 amazing colors, including Super Magnetics, Glow in the Darks, Thinking Putty Creatures, and new Super Illusions, the putty possibilities are endless! Come join the Puttyworld fun!

About Franklin Institute
Founded in honor of America’s first scientist, Benjamin Franklin, The Franklin Institute is one of the oldest and premier centers of science education in the country. Today, the Institute continues its dedication to public education and creates a passion for science by offering exciting and accessible science and technology programming that would dazzle and delight its namesake. For more information, please visit

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