With just months to go before Borderlands: The Pre-Sequel was due to release in October 2014, Christoph Hartmann--then the head of publisher 2K Games--still didn't have a cover for the game. Pressure was mounting and 2K had a host of possibilities to choose from. So Hartmann came up with a plan, and that was to let his pug Sissi decide the cover.

Hartmann asked his marketing experts to put around 40 different mock-ups on the floor, and told staff that he would let his dog (named after the "Sissi" series of German films) choose which cover they would go with.

"We're like, 'What?' We've been working so hard, our blood pressure is so high. We're like, 'Okay, funny joke, haha, now let's get down to business.' He's like, 'No, we're doing this,'" Matt Gorman, one of 2K's earliest employees, recalled. "And so we all just looked at each other, and we're like, 'Holy cow! We've all gone insane.'"