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Brand is Finalist in Three Categories to be Awarded at New York City Ceremony
Los Angeles, Calif. – October 8, 2013 – tokidoki, the global pop culture brand, is thrilled be a finalist in the 3rd -Annual Designer Toy awards. Sponsored by Clutter Media Group, the ceremony will take place at the Hudson Terrace in New York this Saturday, October 12, 2013.
Released in Holiday, 2012, the tokidoki 5” vinyl DIY Unicorno which comes with three tokidoki character Sharpies® – Adios Black, Bruttino Blue, and Stellina Magenta is nominated for ‘Best DIY Platform.’
Nominated in the ‘Best Mini-Series’ category is the Unicorno Series 2. Released in Holiday, 2012, each 2” PVC Unicorno is sold in a blind box promoting collectability of all 11 characters.
 
tokidoki’s third nomination goes to its creative director Simone Legno, nominated for ‘Artist of the Year.’ Drawing since childhood, the boxes of chewed, broken and unsharpened pencils Legno adored then were the beginnings of a passion for art. Simone showcased his art via his personal portfolio online (tokidoki.it) which caught the attention of his co-founders Pooneh Mohajer and Ivan Arnold, as they immediately knew that Simone’s art would translate onto consumer goods in an unprecedented, iconic fashion. In 2003, with their support, Simone moved to Los Angeles and in 2005, the now internationally renowned brand tokidoki was born.
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“I am humbled that our tokidoki characters have been recognized, and even more so, for my ‘Artist of the Year’ nomination,” states Legno. “I never dreamed my childhood scribbles would come to be loved by so many all over the world.”
About tokidoki®
tokidoki, which translates to “sometimes” in Japanese, is a globally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. As a result of Legno’s unique talent and creativity, tokidoki has grown exponentially. Legno has become a sought-after speaker and exhibitor throughout the world at museums, universities, conferences and more. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others. For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at www.tokidoki.it.
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