KitchenAid stand mixers are great, don't get us wrong. They do a fine job and they're well-built, so they last a long time. If we're being honest, though, everything good about a KitchenAid can also be said about other popular stand mixers, but rival models often cost far less than the pricey KitchenAid mixers that have become so trendy. If you're looking for a good alternative, definitely check out the Hamilton Beach 63390 Stand Mixer. It's well-made, it's well-built, and it costs a fraction of what you would pay for a comparable KitchenAid mixer.Here are the bullet points from the product page: * Same mixing action as Kitchen Aid stand mixers * Powerful 300 Watt motor * Mixing action gives complete bowl coverage * Better mixing than 2-beater stand mixers * 3 attachments offer mixing versatility