Company launches new effort asking users to submit one-minute video about Xbox One game they like; winners will receive Xbox One, launch games, and one-year Xbox Live subscription.

Today at Gamescom 2013, Microsoft announced the Xbox One Upload Outreach Program, an all-new program aimed at attracting "creative minds" to the platform.

Users interested in participating are asked to create and submit a one-minute video about any Xbox One game they enjoy. This video should be uploaded to a service like YouTube or Vimeo and then sent to uploadvideo@microsoft.com by September 15 at midnight.

Those chosen for the program will receive an Xbox One, a one-year Xbox Live Gold subscription, free Xbox One launch titles, and the opportunity to collaborate with Microsoft's Upload team in the future.

The Xbox One launches in November for $500.

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