Section: Toys

Star Wars: The Clone Wars – New Season 5 Trailer
Star Wars: The Clone Wars returns for a fifth season this fall …and the new trailer gives more than a hint of things to come.
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AFi First Look – Mattel’s SDCC 2012 Death Staction Exclusive
The choice of Mattel to use Comic Con 2012 to launch a new figure/staction/product line has been a controversial one with fans.  I think this reaction was so strong because fans were expecting there to be some sort of DC Universe Classics/DC Signature Collection exclusive.  Mattel’s response to this was that the SDCC exclusives have [...]
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Monogram International’s SDCC 2012 5th Exclusive – Kingdom Heart Resin figurines set
Since 2002, Kingdom Hearts became a popular series of action role-playing games. Published and developed by Square Enix, the series sold more than 17 million copies worldwide. The games center on the main character Sora’s quest to find his friends. The success of the game has promoted a large variety of related merchandise like soundtracks, companion [...]
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Mattel’s Monster High(R) Brand to Promote Tween-Esteem Through Pro-Social Back-to-School Program at Walmart
Teen-founded “WeStopHate.org” Gets an End-of-Aisle Retail Treatment, Encouraging Girls to Celebrate and Embrace Their Fun Freaky Flaws LOS ANGELES–(BUSINESS WIRE)– This July, when girls head to Walmart to do their back-to-school shopping, they will be greeted by a new member of Mattel’s Monster High® brand, the popular tween franchise centered on the teenage children of [...]
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FME Signs Master Toy Deal with Giochi Preziosi for Tree Fu Tom – World Screen
KidscreenFME Signs Master Toy Deal with Giochi Preziosi for Tree Fu TomWorld ScreenFigure It Out ... toy rights for the property Tree Fu Tom, which will have a merchandising range that includes action figures, playsets, role-play items and vehicles.Tre...
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Schram: Campaign of gaffes – Wicked Local
New York TimesSchram: Campaign of gaffesWicked LocalBy Martin Schram/Syndicated columnis The permanent activists of the Great American Gaffocracy — the party spin doctors and message massagers and the 24/7 news action figures whose strings they so ex...
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In Stores Today: The Amazing Spider-Man Marvel Select Figure
Last week, comic shops and specialty stores across North America got in their deliveries of the Marvel Select Lizard figure from the upcoming “Amazing Spider-Man” movie. Well, in hot pursuit is Spidey himself, who arrives in shops this week with a cool, wall-mountable display base! Packaged in the same displayable Select packaging as his scaly [...]
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Joss Whedon: No ASSEMBLY Required! – PerezHilton.com
PerezHilton.comJoss Whedon: No ASSEMBLY Required!PerezHilton.comA mini-Joss we can carry in a pocket right near our peen heart!? How decadent... The wickedly-comic mastermind behind some of science fiction/fantasy's most ...Comic-Con Episode IV: A ...
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AFi First Look – Mattel’s DCSC, Club Infinite Earths Mirror Master
We got a big box of review samples from Mattel this week so get ready for a lot of features on new Mattel stuff, including a lot of the Comic Con exclusives! First up we have the DC Signature Collection figure for August – Mirror Master! Ah… it feels good to get another Flash Rogue.  [...]
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Skylanders Giants summons devious new ways to sell its magical … – The Verge
Telegraph.co.ukSkylanders Giants summons devious new ways to sell its magical ...The VergeThe company has boasted that the multi-platform Skylanders is already the year's bestselling game worldwide, thanks in big part to sales of the action figures...
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