The weekend, for Free Comic Book Day, Mattel has 2 of their upcoming San Diego Comic Con exclusives on display at The Comic Bug in Manhattan Beach, Ca.   This is the 3rd or 4th year in a row they have done this sort of reveal display for Free Comic Book Day.   The Comic Bug is the closest comic book store to Mattel’s HQ and it’s the local comic shop for many Mattel employees.   It’s a great shop, and I know this because it’s also my local comic shop!

This year only 2 of the items have been announced at this time, so the only two on display are the DC Universe Doomsday figure and the MOTUC Filmation Hordak figure.   Also on display was the currently available Classic TV 1966 Batman Bat-Utility Belt.

The Display

 DOOMSDAY - Doomsday you most likely saw last week during our 9th Anniversary Scoop Week Feature on him, so I didn’t take too many shots of him.

Filmation Hordak -

The Card -  Here’s your first look at the carded figure AND the reveal of his bio!

The Figure - The figure comes with his staff, the Imp and an interchangeable arm, with an interchangeable mechanical hand.

The Imp(s) – the regular Imp comes with all version of Filmation Hordak.  The treasure chest versions will be polly-bagged and will ONLY come with the SDCC version (pre-ordered and picked up or bought on site at SDCC 2014).  As you can see the treasure chest is hinged and will open.

More Mattel SDCC 2014 Exclusive reveals are coming in the next few weeks.  We will keep you posted as they are announced!