A scene in Marvel's Ant-Man And The Wasp: Quantumania showed titular superhero Ant-Man, aka Scott Lang reading his autobiography, "Look Out For The Little Guy," to a crowd of adoring children. Now, it's not just Marvel extras who can enjoy Lang's book: Marvel is releasing Look Out For The Little Guy as a real-life, physical-copy, 256-page book.

This isn't the first we've heard of the on-screen memoir being released in physical form. In fact, Marvel started advertising Look Out For The Little guy as "a real book" before Quantumania even released, meaning it was likely planned even as the film was in pre-production.

Despite Marvel's repeated insistence that this book is real and not just an elaborate meta marketing prank, fans in replies to Marvel's promotional tweet still seem unsure this isn't just a big joke.