Battlefield 3 support to survive Battlefield 4 launch – EA

Publisher commits to DICE shooter "well into the future," says Facebook ads accounted for $12 million in sales for 2011 release.


Electronic Arts is already gearing up promotional efforts for Battlefield 4, but the publisher is reassuring fans that there's still life left in the third game in the series. In a post on the Battlefield blog, the publisher has stressed its continued support for Battlefield 3, even after the launch of its successor.

"We are committed to providing an excellent Battlefield 3 experience well into the future, past the releases of Aftermath, End Game, and Battlefield 4," according to the post. "DICE is continuing its work on Battlefield 3 alongside Battlefield 4."

Earlier this month, EA confirmed that it was working on Battlefield 4 and that a beta for the game would take place in the fall of 2013. Gamers can secure a spot in the beta by preordering Medal of Honor: Warfighter, which is set to debut in October.

In other Battlefield 3 news, details about its advertising campaign have been released by Facebook. As reported by GamesIndustry, the social network revealed some facts about the first-person shooter's social network ad campaign. EA spent $2.75 million on Facebook ads for Battlefield 3, and told the Web giant that those spots ultimately resulted in $12.1 million of sales for the game.

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"Battlefield 3 support to survive Battlefield 4 launch - EA" was posted by Brendan Sinclair on Fri, 27 Jul 2012 12:32:37 -0700
Filed under: Video Games


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