Bethesda opens office in Australia

Publishing office in Sydney will oversee sales, marketing, and distribution for all Bethesda games in Australia and New Zealand.

 

Fallout and Elder Scrolls publisher Bethesda Softworks today announced the establishment of a new publishing office in Sydney, Australia to be known as ZeniMax Australia Pty Ltd.

The office will directly oversee sales, marketing, and distribution for all Bethesda titles in Australia and New Zealand.

It was not announced how many people will be employed at the office and a Bethesda representative was not immediately available to comment.

"The establishment of ZeniMax Australia underscores the importance of the growing Australian market as well as the company's continuing commitment to the Asia Pacific region. ZeniMax also has operations in Hong Kong and Tokyo," the company said in a statement.

As part of the opening of Zenimax Australia, the company has named Simon Alty as managing director for the new territory. Previously, Alty was managing director at One to Another Pty Ltd, an Australian communications, marketing, and business development company.

Bethesda has three major titles planned for 2014, including The Elder Scrolls Online, Wolfenstein: The New Order, and The Evil Within.

GameSpot parent company CBS CEO Leslie Moonves is a member of the Zenimax media board of directors

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"Bethesda opens office in Australia" was posted by Eddie Makuch on Wed, 02 Oct 2013 07:11:44 -0700
Filed under: Video Games

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