Pop Culture Insider » Blockbuster Fatigue, Anyone? Sales Soften for Plastic Action Figure Toys Based …

Blockbuster Fatigue, Anyone? Sales Soften for Plastic Action Figure Toys Based … – Huffington Post (blog)
by Action Figures - Google News | June 19, 2014 at 8:50 pm

Blockbuster Fatigue, Anyone? Sales Soften for Plastic Action Figure Toys Based ...
Huffington Post (blog)
Revenue from licensed merchandise -- everything from plastic action figures to t-shirts to coffee mugs -- is a key building block of movie economics. My book Marketing To Moviegoers: Third Edition reveals film companies typically pocket $5-$20 million ...

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