Discord appears to have accidentally inflated the view count for its 2024 April Fools' joke video, boosting it by millions of views.

The video, as reported by IGN, the video garnered 628 million views in just 17 hours. It broke the previous record set by the GTA 6 trailer for a 24-hour debut of a non-music video. The video itself is a short clip advertising the fake addition of loot boxes to the social platform. It only got so many views because it was "viewbotted," apparently by accident.

Software developer and Discord dataminer Marvin Witt posted on Twitter/X that Discord implemented the video into its own app in a toast notification, meaning the video played on loop across many different devices. Because the video was directly integrated, it accumulated views without anyone actually watching it on YouTube. Witt also claimed that this was an accident, posting a screenshot from a developer expressing bewilderment at the view count.