Disney CEO Explains Why He Believes The Marvels Fell Short At The Box Office

The newest MCU movie, The Marvels, debuted this month and had the slowest start at the box office in the history of the MCU. Disney CEO Bob Iger recently discussed the film's commercial shortcomings, saying the poor results were due, in part, to a lack of executives on set.

Speaking at the DealBook Summit in New York, Iger said the movie being filmed during the pandemic meant that "there wasn't as much supervision on the set," according to NBC News. He said normally there would be "executives" on set "looking over what's being done," but there wasn't as much of this for The Marvels.

Also during the talk, Iger said said it was a "definite mistake" to have its movie division "feed the streaming platforms," referring to Disney+. He added that Marvel's latest endeavors have "suffered greatly" due to this.

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