#FUNKO AND #BLOCKBUSTER GONNA PARTY LIKE IT’S 1999 WITH NEW, NOSTALGIC-LEANING PRODUCT LINE, REWIND

In Partnership with the Iconic Home Video Retail Pioneer, Funko Will Debut Select Rewind Products at Fun on the Run

 

EVERETT, Wash.Funko, Inc. (Nasdaq: FNKO), in partnership with ‘90s retail giant Blockbuster, announced the debut of its retro entertainment product line, Rewind, focused on delivering nostalgia directly to consumers through collectibles and packaging fashioned around the iconic Blockbuster design. Each newly designed collectible figure comes encased in VHS-type packaging unique to each IP, reminiscent of a time before Y2K when VHS reigned supreme. Giving fans the opportunity to relive the cherished memory of renting a movie on a Friday night with family and friends, each figure will also come with a membership card designed to mirror Blockbuster’s memorable design.

“With the resurgence of ‘80s and ‘90s trends, Funko is bringing the best pop culture film moments home with Rewind, helping fans connect over shared memories, while simultaneously complementing the product options from our most sought-after product line,” said CEO Brian Mariotti.

Rewind figures will differ from the typical Funko aesthetic, allowing the brand to innovate in a new way while simultaneously celebrating the nostalgia and overall creativity of the ‘80s, ‘90s and ‘00s. Funko offers consumers the opportunity to relive their childhood as original Blockbuster customers and share that one-of-a-kind experience with friends, family and kids for the first time through the new line.

“Our partnership with Blockbuster, one of the most well-known retail chains in entertainment, will provide our fans with the opportunity to be on the precipice of vintage pop culture and entertainment,” added Mariotti. “Steeped in nostalgia, Rewind expertly showcases the breadth of our licensing pedigree, providing consumers with a new way to access and embrace the pop culture titans that defined a generation in a way that is unique to Funko.”

Rewind stands as the latest addition to Funko’s extensive range of collectible products, offering fans yet another innovative way to connect with their favorite fandoms. Funko’s ever-growing roster of innovative products includes beloved staples such as GOLD and Soda, the recently released Bitty Pop! line as well as the upcoming Funko Fusion video game coming in 2024.

 

Fans can stay up-to-date on exciting announcements, product launches and upcoming events by visiting Funko.com and following the brand on Facebook, Instagram and Twitter at @OriginalFunko.

 

ABOUT FUNKO

Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko). Loungefly™ and Stitch Shoppe™ are registered trademarks of Funko, LLC.

 

 

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