Miami, Florida, November 2, 2022 — HBO’s Game of Thrones introduced one of the most fantastical, immersive worlds in television history – which garnered a massive and passionate fan community that continues to grow as the universe expands.  Today, Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Discovery Global Consumer Products are thrilled to announce a brand-new collaboration that will bring fans of the global phenomenon into the world of digital collectibles and experiences. Game of Thrones: Build Your Realm is launching on the heels of the House of the Dragon season finale, giving fans a continued way to engage with the beloved franchise.

“Every so often, a film or television series comes along that pushes the boundaries of its genre so far, it forever changes the creative landscape, becoming a part of our collective cultural identity. Game of Thrones is that series for this generation,” said Jeff Marsilio, CEO and Co-Founder of Nifty’s. “Nifty’s is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination, through a new kind of digital collectible that will allow fans of the franchise to connect in ways they never have before.”

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.  “We’re excited to expand the Game of Thrones fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”

Game of Thrones: Build Your Realm is a one-of-a-kind collectible experience for the ultimate fan! The initial sale begins with the release of unique avatars inspired by Game of Thrones, which will be bundled with a pack of digital collectibles allowing users to begin their journey and upgrade their avatar.

The multi-chapter program will continue through thematic activities, on-site engagement, and additional digital collectibles, which will be available as assorted packs and come in a variety of types, including Equipables—weapons, companions, or gear—that can be burned and forged, allowing fans to customize and strengthen their avatar. Other collectible types will include iconic moments, locations, characters, and more from the Game of Thrones series that will help each collector build their realm.

Throughout the program, varying themed packs will also be available for purchase for even more upgrades and digital mementos.

Daz 3D — well known for launching and designing NFT project DC’s Bat Cowl Program — will collaborate on the design, development, and production of the Game of Thrones collection.

For more information and updates about Game of Thrones: Build Your Realm, please visit https://niftys.com and follow @BuildYourRealm on Twitter.

All episodes of Game of Thrones and House of the Dragon are available to stream on HBO Max.  Own Game of Thrones and pre-order House of the Dragon on 4K UHD and Blu-ray now.  Fans can also listen to “The Official Game of Thrones Podcast: House of the Dragon,” the go-to audio destination to unpack and discuss all aspects of Game of Thrones – available on HBO Max or anywhere you get your podcasts.

Fans of the Game of Thrones franchise will also have the opportunity to step back inside and revisit the world of Westeros and beyond with the Game of Thrones Official Fan Convention coming to the Los Angeles Convention Center December 9-11, 2022.  For more information or to purchase tickets, please visit http://gotcon.events.

About Nifty’s:

Nifty’s connects fans to what they love most through NFT-powered collectibles, experiences and rewards. Our innovative NFT platform and easy-to-use interface enable communities to collect and trade digital art and other collectibles from their favorite brands and creators. Leveraging eco-friendly blockchain technology, Nifty’s empowers our partners with a premium, flexible and secure platform to launch their NFTs and make them discoverable by Nifty’s global community.

About Warner Bros. Discovery Global Consumer Products:

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About Daz3D:

Daz3D is a leader in NFT strategy, marketing & full-stack development, including generative PFP collections. Daz3D offers proprietary avatar technology and its free-to-use 3D modeling software, Daz Studio, which has been used by millions of people worldwide. This powerful combination allows artists to create high-resolution stills and animations in 3D scenes and its digital marketplace showcases tens of thousands of products with more than 5 million cross-compatible 3D assets.