Fire Will Reign as WB Shop Launches Weekly Exclusive Products Inspired by HBO’s New Hit Series House of the Dragon

Merchandise Featuring a New House of the Dragon Graphic Will Drop Every Monday After a New Episode Airs 

 WB Shop and Warner Bros. Consumer Products will launch a new exclusive House of the Dragon inspired graphic for merchandise every Monday after a new episode airs. This week, WB Shop will offer a new graphic inspired by the Knights of the Kingsguards on apparel.  This new design joins the exclusive capsule which includes the Limited-Edition Fire Will Reign Bomber Jacket and House of the Dragon Graphic Hoodie.

HBO’s House of the Dragon series premiere garnered the largest audience for any new original series in the history of HBO and HBO MAX. HBO recently announced the show has been renewed for a second season. To celebrate the series all season long, WB Shop will unveil an ever-changing range of new products inspired by the return to Westeros, House Targaryen and their magnificent Dragons. The unprecedented weekly exclusive launch is available as audiences hungrily await new series’ episodes debuting each week on HBO and available to stream on HBO Max.

Available for U.S. customers, fans can visit WB Shop for the full assortment of always evolving House of the Dragon products.

Exclusive House of the Dragon merchandise new to WB Shop this week includes the following:

• Knights of the Kingsguards T-Shirt / Sweatshirt — Inspired by the uniform worn by the Kingsguard in the show’s second episode, this House of the Dragon Adult Short Sleeve T-Shirt and Crewneck Sweatshirt features a Chevron print design. Take on the duty to protect the king and the royal family in this comfortable apparel made for super fans ($19.99/T-Shirt and $48.95/Sweatshirt).

• Fire Will Reign Bomber Jacket – Exclusively sold on the WB Shop for a limited time only.  This classic and versatile Bomber jacket pays homage to the mythical creatures pivotal in the House of The Dragon story. The front, back, and inner lining is styled with Syrax, Caraxes and Seasmoke, three key dragons depicted in majestic flight positions. The jackets bear quotable series lines such as “Fire Will Reign” and “History Does Not Remember Blood, It Remembers Names”. A stylized House of The Dragon logo is featured on front.  Extremely wearable, the water repellent, stretch woven polyester fabric is not only soft and cozy, but also designed for easy movement.  Silver front zip fastening, side pockets and ribbed knit accents on the flat collar, cuffs, and waist hem for a classic finish ($175).

• House of the Dragon Hoodie – Exclusively sold on the WB Shop for a limited time only.  Truly a statement piece, the hoodie is inspired by modern street style and stacked with amazing design elements. This mixed graphics hoodie celebrates the fearsome dragons Syrax, Caraxes and Seasmoke in majestic flight positions on the front, back and hood.  Also featured are unforgettable series quotes: “Dreams Didn’t Make Us Kings, Dragons Did”, “Gods. Kings. Fire. Blood”, and “Fire Will Reign”. Stylized House of The Dragon logo featured on front and family sigils for House Targaryen, House Velaryon, and House Hightower cascade down the right sleeve adding serious style points. Cloud-soft cotton/poly blend with relaxed fit, cozy hooded structure, long sleeves, and cozy fleeced inner fabrication ($120).

HBO’s House of the Dragon debuted Sunday, August 21, to the largest audience for any new original series in HBO history. The first episode has now been seen by over 20 million viewers across linear, On Demand and HBO Max platforms in the U.S., based on a combination of Nielsen data and first party data.

New episodes of House of the Dragon will air Sundays 9:00 p.m. ET/PT on HBO and will be available to stream on HBO Max.

About House of the Dragon:

Based on George R.R. Martin’s “Fire & Blood,” the series, which is set 200 years before the events of “Game of Thrones,” tells the story of House Targaryen.

Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Fabien Frankel, Sonoya Mizuno, and Rhys Ifans. Additional cast includes Milly Alcock, Bethany Antonia, Phoebe Campbell, Emily Carey, Harry Collett, Ryan Corr, Tom Glynn-Carney, Jefferson Hall, David Horovitch, Wil Johnson, John Macmillan, Graham McTavish, Ewan Mitchell, Theo Nate, Matthew Needham, Bill Paterson, Phia Saban, Gavin Spokes, Savannah Steyn.

Co-Creator/Executive Producer, George R.R. Martin; Co-Creator/Co-Showrunner/Executive Producer/Writer, Ryan Condal; Co-Showrunner/Executive Producer/Director, Miguel Sapochnik; Executive Producers Sara Hess, Jocelyn Diaz, Vince Gerardis, Ron Schmidt. Based on George R.R. Martin’s “Fire & Blood.”

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.