How ‘Game of Thrones’ and ‘Star Wars’ Merch Became (Really) Big Business – The Wall Street Journal
How ‘Game of Thrones’ and ‘Star Wars’ Merch Became (Really) Big Business  The Wall Street Journal

As fantasy properties come to dominate popular culture, their associated wares now spread into every imaginable category, from parkas to robotic vacuums.

Filed under: Toys

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