How Nostalgia Fuels The Market For Unlikely Video Game Collectors Editions

(Note: This post contains spoilers for Playdead's Inside.)

When publisher Limited Run Games first revealed the $150 "Chex Warrior" edition of the infamous 1996 shooter Chex Quest--a free total conversion of Doom originally distributed in boxes of the eponymous cereal--reaction ran the gamut from strained confusion to outright enthusiasm. While it might seem like a bizarre tribute to an advertising relic of the '90s, Limited Run's founder Josh Fairhurst offered a simple explanation for the move: He just really liked Chex Quest as a kid.

"There are definitely times where I take a gamble on something that I think is really cool with the knowledge that it may not make money," he says. "Chex Quest is a great example of that."

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