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How Star Wars Action Figures Became the Toy World’s Most Powerful Force – Adweek
by Action Figures - Google News | December 15, 2015 at 11:17 pm

How Star Wars Action Figures Became the Toy World's Most Powerful Force
Adweek
A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about how they almost didn't happen. It was Christmas 1977, and Star Wars was on its way to becoming ...
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