IAmElemental Action Figures for Girls were designed to accomplish three goals.

MORE HEROINE, LESS HOOTERS
First, they are intended to be a positive and fierce re-interpretation of the traditional female action figure.

After scouring toy stores in search of action figures that are appropriate toys for young girls, we discovered that the typical female action figure on the market today is not actually designed for girls at all (or even boys). Instead, most are created for the adult male collector, decidedly more Hooters than Heroine.

****** UPDATE: We are FULLY FUNDED and Profoundly Grateful! But we are just getting started! Please support our campaign and help us spark a movement for more choice in toys. The more support we have for this campaign, the easier it will be for us to get our figures into a store near you and thus directly to you, our amazing Kickstarter community. ******

You can check out their Kickstarter campaign here.