Justin Bieber’s ‘Born To Be Somebody’ Backs New ‘Bully’ Ad

'My fans are always up for supporting a great cause,' Bieber says in a statement about his support of the documentary.
By Kara Warner

Justin Bieber
Photo: Kevin Winter/ Getty Images

On the heels of the very successful release of his new single "Boyfriend," teen phenom Justin Bieber is lending his star power and the song "Born to Be Somebody" to a very worthy cause: the TV ad campaign for "Bully."

The Weinstein Company announced Monday (April 9) that the Bieber-backed TV spot, which debuted on Fandango, will begin airing all over the U.S. ahead of the film's PG-13 release this Friday.

"My fans are always up for supporting a great cause. It's one of the things I'm most proud of as an entertainer," Bieber said in statement of his decision to be involved with the documentary. "I hope they see 'Bully' with their friends and help start the conversation so we can end bullying."

The highly publicized documentary, which depicts the often-disastrous results of school bullying, originally received an R rating by the MPAA, which inspired 17-year-old Katy Butler to start a viral petition that received over 500,000 signatures, including Bieber, Ellen DeGeneres, Johnny Depp and Demi Lovato.

MTV's own Vinny Guadagino from "The Jersey Shore" also got involved via the anti-bullying campaign the Bully Project tied into the promotion of the film. The campaign is a partnership between GLAAD and the Weinstein Company designed to spread awareness about bullying and to give people opportunities to add their name in support.

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