Boulder, CO and Santa Monica, CA – June 25, 2015 –
Kidrobot, the premier creator and dealer of limited edition art toys, and
Seriously, a mobile entertainment start-up, today announced that they will debut their collectible
Best FiendsTM branded vinyl at San Diego Comic-Con (SDCC) 2015. This marks Kidrobot’s first creation of products for a mobile game and
Seriously’s first expansion into physical toys as they build out a global entertainment franchise.The
Best Fiends X Kidrobot Slug vinyl figures will be available for purchase for the first time at SDCC. The male “Devourer” and female “Lola” Slugs will be available in both black and glow-in-the-dark editions. The Slug vinyl figures will also launch for order on Amazon.com and
shop.bestfiends.com simultaneous to their release at SDCC. These limited edition Slug vinyl figures will retail for $49.99.
“Working with Seriously to bring Best Fiends to life is just the kind of work that fires us up here at Kidrobot,” said Bob Africa, President, Kidrobot. “It’s a creative partnership that blends their fun and imaginative approach to mobile with our art-centric style to product design.”
In addition to the premiere of the vinyl figures, Best Fiends will have a presence at Kidrobot’s booth with a full takeover on Saturday, July 11th from 9:00 am until noon. During this time, fans will have a chance to win special prizes including a SDCC limited edition Best Fiends premium screen print, as well as meet the lead character artist for Best Fiends, Miguel Francisco.
Further, to support the launch of the products, Best Fiends will release a game update which will introduce the super rare Best Fiends X Kidrobot “Labbit” fiend. The products will be featured in videos from some of the world’s biggest YouTube stars such as EvanYouTube, ToyBoxCollectibles and FGTeev.
“Our company is full of Kidrobot fans and we’re thrilled to be working together,” said Andrew Stalbow, Co-Founder and CEO, Seriously. “We think of our app as the platform for our world and characters, and we’re excited to extend our content experience beyond our award-winning mobile game.”
Further Best Fiends collectibles from Kidrobot are slated for release later in 2015.
Download Best Fiends for iOS, Android and Amazon devices at http://download.bestfiends.com. To order the Best Fiends X Kidrobot products, visit http://shop.bestfiends.com or Amazon.com.
About Kidrobot:
Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toy, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art. Kidrobot toys retail anywhere from $5 to $25,000, and many appreciate in value over time. Kidrobot showcases and sells it unique take on contemporary culture at Kidrobot stores in San Francisco and Las Vegas. Our products can be found online at Kidrobot.com and in select retailers worldwide.
About Seriously:
Seriously is a mobile-first entertainment start-up focused on building mobile games that are designed to be developed into global entertainment properties. The company’s world-class creative team is passionate about great storytelling, unique characters, dramatic conflict, unlikely heroes and building brands that can make a difference.
The company is backed by Upfront Ventures, the premier early-stage venture firm based in Los Angeles, Sunstone Capital, a leading European venture fund, and Daher Capital, a Beirut-based family investment office. Seriously has offices in Santa Monica, California, where business development and marketing are based, and in Helsinki, Finland, where the studio is located.
