Lights, camera but no action figures: are movie toys going out of fashion? – The Guardian

The Guardian

Lights, camera but no action figures: are movie toys going out of fashion?
The Guardian
The first action figure was actually inspired by Barbie, in 1959. At a time when children's toys were even more gender-polarised than today, Stanley Weston pitched Hasbro a doll to appeal to boys. The soldier doll became GI Joe in 1964, and the term ...

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