EA Sports appears to be teasing some kind of crossover between Madden and SpongeBob, and it's not actually as random as you might think.

A teaser from the Madden NFL Twitter account today asks fans, "Are you ready?" Attached to the tweet is an image of SpongeBob's face and the date: January 7. This is presumably when all will be revealed about this strange Madden 21 campaign.

It was previously announced that CBS Sports and Nickelodeon--which are owned by the same company--are teaming up for a special NFL Playoff broadcast. This Sunday's Wild Card game between the Chicago Bears and the New Orleans Saints will be broadcast on Nickelodeon, and the televised event will include a variety of Nickelodeon-themed elements.