Marvel’s Shang-Chi And Ryan Reynold’s Free Guy Will Have 45-Day Exclusive Theatrical Window

During the Disney second quarter 2021 financial results call, Disney CEO Bob Chapek announced that Marvel's Shang-Chi and the Legend of the Ten Rings and the upcoming action-comedy Free Guy starring Ryan Reynolds will have a 45-day exclusive theatrical window.

Much like Warner Bros. deal with Cineworld, these two high-profile movies under the Walt Disney Company umbrella will be exclusive to theaters for 45 days, but it is unclear where the films will head after that. Traditionally, theatrical releases had a 90-day exclusive window, something many movie studios have moved away from during the pandemic.

These films could jump right to streaming services with Shang-Chi landing on Disney+--possibly under Premier Access--and Free Guy on Hulu. Or both films could land on a transactional video on demand (TVOD) service like Google Play, Vudu, or more. As of this writing, the post-theatrical release plan is unknown.

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