Mattel Issues a Statement About The Health And Future of DC Toy Lines

Following up on Friday’s announcement that both scales of Young Justice figures have been cancelled and the confusion of the scuttling of the 6″ DC All Stars line last month Mattel just issued this statement about the health and future of DC toy lines at Mattel on their Facebook page.

There’s no real surprises in this paragraph.  It’s mostly just a “don’t panic” statement.  I noticed there is no mention of the DC Action League continuing in the statement, which I hope is not a bad sign.

Toy Fans,You may have heard that the time is nearing for the end of the Young Justice toy line. While we’re as bummed as you are, we want to be sure you know this doesn’t in any way mean the end of DC toys from Mattel. In fact, it’s quite the opposite!

Next month kicks off not one, but two new lines: our DC Universe Club Infinite Earths subscription service dedicated to true collector characters you won’t find at retail. The first shipment goes out in May and features an all-new 6” Golden Age The Flash figure. If you missed out on this awesome subscription, a limited quantity will also be available at on May 15th at 9am PT. Then, in late May, head to your local retailer and you’ll find The Dark Knight Rises, a kid-targeted Batman™ line. And for 2013, we’re planning an innovative collector-aimed line coming to retail stores. 

Keep your eye on this spot and we’ll have more details as they’re available. Our partnership with DC is stronger than ever and we couldn’t be more excited for all the amazing new collector and kid toys to come!



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