Microsoft has announced a huge change for its PC store, revealing on Thursday that it will pay developers a much larger percentage of revenue for games sold on the Microsoft Store.

Beginning August 1, developers will get to keep 88% of sales, with Microsoft taking 12% as the owner of the platform. This is a big change from the status quo, which is a 70/30 revenue share model. Microsoft said in a blog post that this arrangement has no catches.

"A clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so," the company said.