A quarterback for the University of Wisconsin football team, the Wisconsin Badgers, has unveiled his brand-new logo--and it looks awfully similar to Horizon Forbidden West developer Guerrilla Games' insignia.

Graham Mertz, who started his career as the Badgers' quarterback in 2019, dropped his new logo on Twitter following a ruling approving of NCAA players' ability to earn profits from their name, image, and likeness (commonly abbreviated to "NIL"). Mertz even opened an official merchandise store full of apparel emblazoned with this new emblem.

Twitter users were quick to recognize that Mertz' logo resembles something else: Guerrilla Games' trademark. While there are subtle differences--the lines form an "M" in Mertz' image, something absent from Guerrilla Games' emblem--there is no denying the two symbols look a lot alike.