Netflix's new ad-based tier will cost between $7-$9 per month, a new report from Bloomberg claims. This would be around half the cost of Netflix's most popular ad-free plan, which goes for $15.50/month.

The report went on to say that Netflix's new ad tier will have about four minutes of commercials per hour, and that ads will be show before and during shows, but not after.

For now, the idea is to put ads on Netflix's own TV shows and some licensed from other companies. There won't be ads on children's programming or during original movies, the report said. It added that ads won't be tailored to the specific viewer and Netflix is aiming to avoid repeating ads again and again as some rival services do.