Just Play’s Highly-Anticipated PJ Masks Toys Allow Fans to Recreate the Exciting Adventures of their Favorite Nighttime Heroes

NEWTOWN, Pa.–(BUSINESS WIRE)—Just Play, LLC, a leading children’s consumer products manufacturer, has announced today the launch of its expansive toy line based on Entertainment One’s (eOne) CGI-animated superhero series PJ Masks, a top preschool show that airs daily on Disney Junior, at the world’s leading dedicated toy retailer, Toys“R”Us^®.

Debuting exclusively first at Toys“R”Us stores nationwide and online at Toysrus.com this October, as well as Toys”R”Us stores in Canada this November, the new PJ Masks collection allows young fans to “transform” into the show’s central characters with authentic dress-up and role-play toys, as well as play out exciting series-inspired adventures with colorful and highly-detailed figures, vehicles, plush, and the larger-than-life, action-packed PJ Masks Headquarters Playset.

“We’re excited to work with eOne and Toys“R”Us to bring PJ Masks to fans like never before with this engaging lineup of products featuring kid-favorite characters and familiar elements from the series,” said Geoffrey Greenberg, Co-President, Just Play. “The enthusiasm surrounding PJ Masks has been unprecedented, and we look forward to introducing the new range of truly super toys to preschoolers and their families across the country this fall by popular demand.”

“PJ Masks fans have been eagerly anticipating the launch of the new toys, and we’re delighted about the offerings Just Play has created to help them bring the show to life,” said Joan Grasso, VP, Licensing – North America, eOne. “The series has become a mega-hit among young viewers and families nationwide, and with the launch of the toy collection at Toys“R”Us, little ones will have the opportunity to bring to life their favorite characters and moments from the show this holiday season.”

“Since the debut of PJ Masks on Disney Junior last year, we’ve been awaiting the opportunity to bring this highly-anticipated line of toys to our customers,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We are thrilled to partner with Just Play and eOne to launch the PJ Masks assortment exclusively in our stores, and expect it to top kids’ wish lists throughout the holiday season.”

The PJ Masks toy assortment, designed for kids ages 3 years and up, includes the following items:

PJ Masks Headquarters Playset

One of the Toys”R”Us “Fabulous 15” Holiday Toys expected to be the most sought-after this holiday season, the PJ Masks Headquarters Playset stands over 2 feet tall and has three character-themed levels filled with dynamic kid-powered features. The adventure begins with the light and sound PJ Picture Player, where kids can choose their mission, and then recreate the action with the high-flying zip line, working elevator, hanging cat rings, trap door, and pop-out hatch. The excitement continues as kids launch the included Catboy figure and Cat-Car down the winding ramp “into the night to save the day” and sing along to the theme song! This super-powered playset captures the non-stop action of the series with 360 degrees of play and is compatible with other PJ Masks 3” figures and vehicles, sold separately.

PJ Masks Duet Figure Assortment

Kids can recreate their favorite scenes from the show with the articulated 3” figure sets. Perfect for play or display, the 2-packs feature Catboy with mad scientist Romeo and his remote control accessory, Gekko and nighttime foe Night Ninja and his sticky splat accessory, and Owlette with midnight marauder Luna Girl and her signature orb accessory.

PJ Masks Vehicle Assortment

The PJ Masks Vehicles let fans speed, zoom and fly “into the night to save the day” with Catboy and his Cat-Car, Gekko and his Gekko-Mobile, and Owlette and her Owl Glider. Each signature vehicle includes a 3” articulated figure and can fit all three PJ Masks 3” figures inside for teamwork-powered adventures!

About Just Play, LLC

Just Play is a passionate toy company that has emerged as a global leader across a broad range of children’s consumer goods, including figures, playsets, dolls, plush, role-play and dress-up. The company creates award-winning products based on some of today’s most popular children’s entertainment brands in partnership with best-in-class licensing partners. Just Play was founded by two toy industry veterans in 2010 and since then has become the #8 toy company in North America, according to NPD. To learn more about Just Play’s products, please visit www.justplayproducts.com or follow the company on Twitter (@JustPlayToys) or on Facebook (www.facebook.com/JustPlay).

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world. Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production companies Renegade 83, Paperny Entertainment and Force Four Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location. The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks. http://www.entertainmentone.com

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 871 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.