There's a new Sims rival on the way--InZOI, a new life simulator by Korean developer Krafton. InZOI puts you in the godlike position of controlling the daily life of a neighbourhood full of "ZOIs", including managing their jobs, relationships, and the spaces they live and work in.

Krafton has just released its first gameplay footage of the life sim, showing off character creation, building and decorating modes, character interactions and relationships, and heaps more, all in a gorgeous photorealistic style powered by Unreal Engine 5.

In an internal interview, the game's producer Hyungjun Kim explained the concept behind the game. The player takes the role of an intern at a company, where their job is to manage (or control) the lives of a neighbourhood full of ZOI. The cat in the trailer is actually the company boss, he adds.