PlayStation Stars, Sony's new digital collectibles initiative, has officially gone live in North and South America. In case you missed it when it was first revealed, the free-to-join program allows PlayStation users to collect unique digital collectibles and earn rewards.

These rewards have zero connection to blockchain technology or NFTs, and are designed to be a celebration of gaming skills by earning points and completing campaigns, similar to collecting in-game Trophies. Registered users will be able to show off their collectibles in a digital display case on the PlayStation App.

PlayStation Stars has four tiers within its membership, and going from level 1 to level 4 requires earning 128 Trophies and and buying at least four games from the PlayStation Store. Controversially, level 4 members will be given priority in the chat order when they contact customer support. For the rewards, Sony has shown off digital collectibles of figurines and interesting technology from its long history, such as Punto the gondolier from Ape Escape 2 and the compact PocketStation.