Amazon has announced that Prime Video TV series and movies will feature advertisements going forward to help the company "continue investing in compelling content."
The ad rollout will begin in early 2024, and the ads will be "limited," Amazon said. The aim is for Prime Video to have "meaningfully fewer" ads than traditional linear TV, and also fewer than other streaming TV companies that feature ads. The ads will air in the US, UK, Germany, and Canada in early 2024 before coming to France, Italy, Spain, Mexico, and Australia later in 2024.
Some of the Prime original films and TV series
Prime memberships are staying the same ($15/month or $140/year), and no action is required for users as part of this change. But Amazon will allow members to skip the ads by paying an additional $3/month, and instructions on how to sign up for this ad-free version will be delivered "several weeks" before the ads begin to appear in 2024.
