CFO Masaru Kato says majority of potential customers prefer PlayStation 4 over Xbox One, Wii U, or other competing products.

During Sony's latest earnings call, CFO Masaru Kato said some polls indicate 80 percent of potential customers prefer the PlayStation 4 over competition like the Xbox One and Wii U.

"This is very encouraging," Kato said on the call. "And we are doing our best to secure enough chipsets and capacity to" meet demand at launch.

He added that the system's showing at E3 this year was very positive for Sony.

Kato did not give any details regarding the specific polls he referenced during the call. A Sony representative could not be reached for comment.

The PS4 launches worldwide this holiday for $399/€399/£349, a full $100 below Microsoft's Xbox One.

Sony is no longer guaranteeing that PS4 orders in the United Kingdom will be available on launch day.

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