CYRPUS, CA – SprüKits, deemed as one of the ‘coolest’ toys from Toy Fair, will land on shelves late this summer from Bandai America.  The highly detailed action figure model kits will feature a wide variety of characters from DC Comics, Microsoft’s Halo® and TV Tokyo’s mega hit LBX franchises.

Creating a stir at Toy Fair among parents, SprüKits are the next evolution in the original Japanese toymaker’s best-selling model kits.  Designed with the most advanced injection molding technology available, parts snap together without glue, paint or scissors, as is typically expected in a model kit.

For beginners to those seeking an intense challenge, three different levels offer construction play for all skills.  For instance, with 85-118 pieces Level 2 model kits could take over an hour to construct; whereas Level 1 has half the pieces and Level 3 tops out at more than 150 pieces. Each level increases in complexity and build time, delivering a larger figure with sharper details, increased articulation and poseability. Serious builders and collectors will find exceptional detail provided by Level 3 SprüKits figures including realistic facial features and countless articulation.

Combined, there are thirteen different SprüKits characters.  From DC Comics: New 52 Batman, The Dark Knight Rises Batman,Batman: Arkham City Batman, New 52 Superman, Man of Steel Superman and Original Comic The Joker.  From the HALO franchise: Master Chief, Spartan Gabriel Thorne and Commander Sarah Palmer. Four LBX characters will also be available: Achilles, Deqoo, The Emperor and Hunter.  LBX, debuting domestically on NickToons in August, has tremendous history and success in Japan and throughout Asia.

For more than 30 years, Bandai has been the leader in the character model kit market around the world, most commonly represented in the billion-dollar Gundam franchise.

Bandai America’s SprüKits line builds on the company’s reputation as the leading trend-setter and toy manufacturer.  With a host of exciting new figures and characters, SprüKits will leave a distinct mark on the construction toy category.  Join the SprüKits community at Facebook/ SprüKits

www.bandai.com

About Bandai America Incorporated

A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today.  The Bandai America brand

family includes Power Rangers®, Ben 10™ and Pac-Man and The Ghostly Adventures™, Tamagotchi Friends™, among other boys, girls, preschool and hobby product lines.  Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California.  Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.

About the “Halo” Franchise

The “Halo” franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. Beginning with the original “Halo: Combat Evolved” (2001), the critically acclaimed and record-shattering series of games has since inspired multiple New York Times bestselling novels, comic books, action figures, apparel and more.

Published by Microsoft Studios, the “Halo” franchise of games is exclusive to Xbox platforms and Windows 8 PCs, tablets, and Windows Phone 8 devices.  To date, more than 60 million copies of “Halo” games have been sold worldwide, driving more than 5 billion hours of gameplay by people connected to Xbox Live.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.  In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

About LBX™

LBX™ (a.k.a. “Little Battlers eXperience”) is an animated television series and franchise based on small, but powerful, kid-controlled robots.   In Japan, over 100 episodes have aired in a prime time programming block on TV Tokyo with major ratings success.   As the Japanese program continues to explode in popularity, it is now being adapted by Dentsu Entertainment USA for broadcast in the Americas.

In this animation series, children in the year 2050 have miniature LBX robots, which they build, customize and play with during intense robot battles. Our young hero has control over the LBX <AX-00> model, a super-charged version left for him by a mysterious woman.  Our hero and his friends, with their own unique robots, are now involved in a global conspiracy in which the robot battles have become deadly serious. The friends have joined together to fight for the very safety of the world.

Bandai logo: ® and © 2014 Bandai.

BATMAN, SUPERMAN and all related characters and elements are trademarks of and © DC Comics. (s14)

© 2014 Microsoft Corporation. All Rights Reserved. Microsoft, 343 Industries, the 343 Industries logo, Halo, the Halo logo

are trademarks of the Microsoft group of companies.

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