Yesterday saw the DVD and Blu-Ray release of The Hobbit: An Unexpected Journey.   As with most of these blockbuster releases there are multiple versions available (DVD, Blu-ray, 3-D, etc) with a variety of retailer exclusives.   One version that AFi readers might be interested in is the Target exclusive DVD + BLU-RAY + Ultraviolet combo pack that comes with an exclusive Bilbo Baggins Lego minifigure.  This version of Bilbo has a blue jacket instead of the maroon jacket of the regular release.  There is also an exclusive featurette on this version talking with the Lego team about the development, design and creation of the Lego Hobbit product.

Word is this version is selling out fast, so if you want on head to your local Target ASAP and grab your copy!