Once Easter was over Target didn’t waste any time switching over their main aisle action figure endcap to reflect the upcoming Marvel release Captain America: Civil War.

They have a massive motorized spinning poster with Captain America on one side and Iron Man on the other side mounted over the 3-way endcap.

The endcap features items from Hasbro, Lego, Mattel, Funko and others.  It has action figures, POPs, Hot Wheels, role play, and construction sets.

On one side they are flanked by the Falcon

On the other side they feature Black Widow:

Of course I would be more excited by the display in my local store if it wasn’t full of old Marvel Universe figures and Marvel Legends figures going back to the Odin wave.    Maybe you guys will have better luck at your local stores.