The Four Horsemen In the Pages of the New York Times

This week our friends at ‘The Four Horsmen Studios‘ found themselves the subject of a feature article in the most famous newspaper in the world – The New York Times.  The article, a year in the making, was written by NYT editor and AFi reader/poster Gregory Schmidt.   The article originally had a bit of a more controversial headline that was a play on words that seemed that the 4HM were not happy with their work at Mattel and we looking to break ties and head off on creating and diversifying their original I.P.   Anyone that has spent any time with the Four Horsemen know that is not the case and they are delighted to be working with Mattel on the ‘Masters of the Universe Classics’ and DC Universe lines.   Cornboy didn’t want fans to get the impression they were dissatisfied with their work at Mattel and posted a disclaimer on his Facebook page:

 Now, let us preface this by saying that we didn’t get the chance to read the New York Times article before it was posted, and some of the “facts” stated in the article are slightly incorrect (most of them are fairly insignificant). The most glaring of these inaccuracies is the title of the article which insinuates that we’d like to “cut the cord” from our main client, which would be Mattel. That absolutely couldn’t be farther from the truth.

Mattel is the reason that we are able to do what we do today. We’re indebted to them, eternally grateful to them and completely content in our relationship with them, as well as being incredibly excited about what the future holds for our partnership with Mattel.

All of that aside, we thought you all might find the article an interesting read, even though the interview is based more on the business aspects of our company rather than the usual artistic aspects.

It’s a great article not just on the guys but on small business, the creative process, and the struggles to produce original intelectual property. It’s well worth a read.  Congratulations to the Four Horsemen and to Greg!

You can read the full feature here on the official NYT site.

And you can read and contribute to the follow-up blog discussion here.

Filed under: Toys


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