Hatfield, PA, February, 2017 – K’NEX Brands, the construction toy company where creativity clicks™ is pleased to introduce TINKERTOY building sets inspired by the popular animated series MY LITTLE PONY : Friendship is Magic, currently seen in 180 countries around the world.
The new products combine the award-winning TINKERTOY building system with the main characters from MY LITTLE PONY, both under license to K’NEX from Hasbro. With over 325 million ponies sold since 2004, MY LITTLE PONY invites kids to experience the friendship and magic in the land of Equestria and the officially licensed MY LITTLE PONY TINKERTOY building sets let them create that magic!

Pony Pals Assortment #1: RARITY Building Set
RARITY, possibly the most beautiful and fashionable unicorn you’ve ever seen, prances off the screen and into your living room in this new MY LITTLE PONY building set! Kids can use the 14 TINKERTOY pieces to build a part of the Carousel Boutique, including RARITY and her vanity. And everypony knows RARITY loves her hair, so as a bonus we’ve added a comb to this set! Suggested retail price is $12.99. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

Pony Pals Assortment #1: APPLEJACK Building Set
Get your hooves dirty with APPLEJACK in this MY LITTLE PONY building set. Featuring 11 TINKERTOY pieces, fans can build APPLEJACK and her apple cart. Then, with the 2 included apples on-board, set out on a Ponyville adventure to sell her apples to everypony! Suggested retail price is $12.99. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

Pony Pals Assortment #1: FLUTTERSHY Building Set
Gentle and kind, FLUTTERSHY flies off the television screen in this adorable MY LITTLE PONY building set! Featuring a buildable FLUTTERSHY figure, this set includes 11 TINKERTOY pieces that build out a scene featuring Angel, her bunny companion, and a tree swing! Suggested retail price is $12.99. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

RAINBOW DASH & Cloudsdale Building Set
Flying FAST into the MY LITTLE PONY offering is this fantastic RAINBOW DASH and Cloudsdale Building Set. With 36 TINKERTOY parts and pieces, this Cloudsdale themed set includes a buildable RAINBOW DASH pony and Cloudsdale scene featuring a spin ride, rainbow slide, and cloud accessories. Full color, easy to follow instructions feature 3 building ideas and allows for endless building potential. Models can be built one at a time. Suggested retail price is $24.99 each. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

PINKIE PIE & Sweet Shop Building Set
Get ready to celebrate with PINKIE PIE in this MY LITTLE PONY building set. Use the over 60 included TINKERTOY pieces to build PINKIE PIE and her Sweet Shop. Then, bake and sell 3 cupcakes in the included oven and cupcake stand. Or bring your treats to the party with the cupcake cart! Full color, easy to follow instructions feature 3 building ideas and allows for endless building potential. Models can be built one at a time. Suggested retail price is $39.99 each. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

TWILIGHT SPARKLE & Canterlot Castle Building Set
Equestria awaits as you build your very own multi-level Canterlot Castle with this MY LITTLE PONY themed TINKERTOY building set. Set features 2 buildable figures – TWILIGHT SPARKLE and SPIKE, and includes a working swing and easy to lift elevator! With 98 parts and pieces, there is endless building potential. Full color, easy to follow instructions features 3 building ideas and allows for endless building potential. Models can be built one at a time. Suggested retail price is $49.99 each. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

About K’NEX Limited Partnership Group
Founded in 1992, K’NEX, a wholly owned subsidiary of Smart Brands International Co., LLC, did not set out to become an educational toy company. All it wanted to do was show kids that the only limit to building was the size of their imagination! 25 years later, K’NEX prides itself on connecting Science, Technology, Engineering, Arts, and Math with imagination. STEAMagination™ can be found in every K’NEX set and with it building dreams become a fun-powered, 3-D reality! Winner of over 390 awards and recognitions, the K’NEX product line has building toys specially designed for every age group and skill level. The K’NEX family of brands includes IMAGINE Building Sets, Thrill Rides, K’NEX Education®, Kid K’NEX®, K-FORCE Build and Blast®, Mighty Makers®, Mario Kart™, Super Mario™, Plants vs. Zombies™, LINCOLN LOGS® and TINKERTOY® both under license from Hasbro, and
more! From the living room to the board room, we are proud to help build the leaders of tomorrow! Join us at www.knex.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY , TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Hatfield, PA, February, 2017 – K’NEX Brands, the construction toy company where creativity clicks™ is pleased to introduce TINKERTOY building sets inspired by the popular animated series MY LITTLE PONY : Friendship is Magic, currently seen in 180 countries around the world.
The new products combine the award-winning TINKERTOY building system with the main characters from MY LITTLE PONY, both under license to K’NEX from Hasbro. With over 325 million ponies sold since 2004, MY LITTLE PONY invites kids to experience the friendship and magic in the land of Equestria and the officially licensed MY LITTLE PONY TINKERTOY building sets let them create that magic!

Pony Pals Assortment #1: RARITY Building Set
RARITY, possibly the most beautiful and fashionable unicorn you’ve ever seen, prances off the screen and into your living room in this new MY LITTLE PONY building set! Kids can use the 14 TINKERTOY pieces to build a part of the Carousel Boutique, including RARITY and her vanity. And everypony knows RARITY loves her hair, so as a bonus we’ve added a comb to this set! Suggested retail price is $12.99. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

Pony Pals Assortment #1: APPLEJACK Building Set
Get your hooves dirty with APPLEJACK in this MY LITTLE PONY building set. Featuring 11 TINKERTOY pieces, fans can build APPLEJACK and her apple cart. Then, with the 2 included apples on-board, set out on a Ponyville adventure to sell her apples to everypony! Suggested retail price is $12.99. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

Pony Pals Assortment #1: FLUTTERSHY Building Set
Gentle and kind, FLUTTERSHY flies off the television screen in this adorable MY LITTLE PONY building set! Featuring a buildable FLUTTERSHY figure, this set includes 11 TINKERTOY pieces that build out a scene featuring Angel, her bunny companion, and a tree swing! Suggested retail price is $12.99. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

RAINBOW DASH & Cloudsdale Building Set
Flying FAST into the MY LITTLE PONY offering is this fantastic RAINBOW DASH and Cloudsdale Building Set. With 36 TINKERTOY parts and pieces, this Cloudsdale themed set includes a buildable RAINBOW DASH pony and Cloudsdale scene featuring a spin ride, rainbow slide, and cloud accessories. Full color, easy to follow instructions feature 3 building ideas and allows for endless building potential. Models can be built one at a time. Suggested retail price is $24.99 each. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

PINKIE PIE & Sweet Shop Building Set
Get ready to celebrate with PINKIE PIE in this MY LITTLE PONY building set. Use the over 60 included TINKERTOY pieces to build PINKIE PIE and her Sweet Shop. Then, bake and sell 3 cupcakes in the included oven and cupcake stand. Or bring your treats to the party with the cupcake cart! Full color, easy to follow instructions feature 3 building ideas and allows for endless building potential. Models can be built one at a time. Suggested retail price is $39.99 each. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

TWILIGHT SPARKLE & Canterlot Castle Building Set
Equestria awaits as you build your very own multi-level Canterlot Castle with this MY LITTLE PONY themed TINKERTOY building set. Set features 2 buildable figures – TWILIGHT SPARKLE and SPIKE, and includes a working swing and easy to lift elevator! With 98 parts and pieces, there is endless building potential. Full color, easy to follow instructions features 3 building ideas and allows for endless building potential. Models can be built one at a time. Suggested retail price is $49.99 each. Ages 3+. Available Fall 2017 on knex.com and at toy stores nationwide.

About K’NEX Limited Partnership Group
Founded in 1992, K’NEX, a wholly owned subsidiary of Smart Brands International Co., LLC, did not set out to become an educational toy company. All it wanted to do was show kids that the only limit to building was the size of their imagination! 25 years later, K’NEX prides itself on connecting Science, Technology, Engineering, Arts, and Math with imagination. STEAMagination™ can be found in every K’NEX set and with it building dreams become a fun-powered, 3-D reality! Winner of over 390 awards and recognitions, the K’NEX product line has building toys specially designed for every age group and skill level. The K’NEX family of brands includes IMAGINE Building Sets, Thrill Rides, K’NEX Education®, Kid K’NEX®, K-FORCE Build and Blast®, Mighty Makers®, Mario Kart™, Super Mario™, Plants vs. Zombies™, LINCOLN LOGS® and TINKERTOY® both under license from Hasbro, and
more! From the living room to the board room, we are proud to help build the leaders of tomorrow! Join us at www.knex.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY , TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).