WARCRAFT MOVIE PRODUCTS UNVEILED AT BLIZZCON 2015

Legendary Reveals Exciting Range of Partners and Products Including High-End Collectibles, Mass Market Figures & Toys, Apparel, Electronics, Jewelry, and More

 

BURBANK, Calif., November 11, 2015– On Nov 6th, Legendary brought an extra-special gift to Warcraft fans at BlizzCon 2015, by presenting a first look at the expansive merchandise program associated with next year’s highly anticipated new film based on the worldwide fantasy phenomenon.  During this year’s annual convention for Blizzard fans held in Anaheim, California, a wide variety of products and collectibles related to the film were on display for the first time, with select items available for preorder. Spanning high-end collectibles, mass market figures and toys, premium apparel, consumer electronics, jewelry and publishing, fans saw a huge range of new products from Weta WorkshopJakks Pacific3D SystemsFunkoInsight EditionsTitan PublishingJ!NXRockLove JewelryMaybang’s Collectibles and Mtime. Fans had the opportunity to view and, in some cases, pre-order the products on the 3rd Floor of the convention center.

 

“For us, it always starts with the fans, and BlizzCon is the epicenter of Warcraft fandom,” said Legendary CMO Emily Castel. “We were really excited to finally show off the amazing partners and products we had lined up in support of the movie.”

 

Weta Workshop

Underlining Legendary’s commitment to authenticity, the same company responsible for creating much of the armor and weaponry for the film, Weta Workshop, was commissioned to create a number of consumer items for Weta’s Warcraft collection. Fans got the opportunity to pre-order signature collectibles including Alliance Armor figures and weapons, and a statue of the orc character Orgrim.

 

“Weta Workshop has brought to Warcraft an uncompromising passion for artistry and quality,” said Richard Taylor, CEO and Co-Founder of Weta Workshop. “For the team here, it’s been incredibly exciting to have helped make the world of Azeroth a reality, first through the creation of armor and weapons for the Alliance, and now through a range of quality collectables including jewelry, weapons, armor and figures made by the same artists who worked on the film.”

 

Jakks Pacific

Jakks Pacific showcased a broad range of figures and role play items, giving BlizzCon fans a chance to view them ahead of their official launch at Toys “R” Us in March 2016. “Jakks Pacific is thrilled to be partnering with Legendary to help bring these iconic characters to life,” said John Blaney, EVP of Marketing at Jakks Pacific. “Our team worked closely with the filmmakers to create highly detailed figures and role play items for fans to collect. We were thrilled to debut the line to the most passionate Warcraft fans at BlizzCon 2015.”

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3D Systems/Funko

3D Systems made all 4 statues from their Warcraft character collection available for pre-order at BlizzCon 2015 including: Lothar, Durotan, Gul’dan and Orgrim. Additionally, Funko debuted concepts for their upcoming line which will be available in April 2016 just ahead of the film’s release.

 

Insight Editions/Titan Publishing

Continuing their tradition of granting fans immersive behind-the-scenes access to their films, Legendary again partnered with Insight Editions to showcase sample pages from the forthcoming art book, Warcraft: Behind the Dark Portal. The book offers fans a comprehensive look at the making of the Warcraft film, featuring amazing concept art and exclusive cast and crew interviews. The full book was available for pre-order during BlizzCon. Additionally, Titan Publishing will be producing both a prequel novel and a film novelization.

 

J!NX/ RockLove Jewelry

Also on display were T-shirts from J!NX, and new Warcraft designs from RockLove Jewelry. “Warcraft’s world is rich with mystery and drama,” said Allison Hourcade, President of RockLove. “I’m spoiled for inspiration! With the debut of the Doomhammer Necklace and other first-look jewelry designs, my hope was to bring fans of all ages a little bit of wearable Warcraft magic.”

 

Maybang’s Collectibles

Maybang’s Collectibles presented Warcraft consumer electronics items for pre-order, including power banks and a phone docking station.

 

Mtime

Serving as Warcraft’s licensing agent in China, Mtime has begun development on a wide array of film-inspired consumer products and memorabilia, specially created for the region’s enthusiastic fanbase.

 

The entire range represents one of the largest licensing programs Legendary has ever delivered, a testament to the scope and scale of the Warcraft brand, and the depth of fan excitement around next summer’s film release.

 

From Legendary Pictures, Universal Pictures, Blizzard Entertainment and Atlas Entertainment, Warcraft hits theaters June 2016.

 

warcraftmovie.com

 

About WARCRAFT

Legendary’s WARCRAFT is a 3D epic adventure of world-colliding conflict based upon Blizzard Entertainment’s globally-renowned universe. Directed by Duncan Jones (MoonSource Code) and written by Charles Leavitt and Duncan Jones, the film is a Legendary Pictures, Blizzard Entertainment and Atlas Entertainment production. The producers are Charles Roven, Thomas Tull, Jon Jashni, Alex Gartner and Stuart Fenegan. Jillian Share, Brent O’Connor, Michael Morhaime and Paul Sams serve as executive producers. Rob Pardo, Chris Metzen, Nick Carpenter and Rebecca Steel Roven co-produce. The film will be released in 3D by Universal Pictures on Friday, June 10, 2016.

About Legendary
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $10 billion worldwide at the box office. To learn more visit: www.legendary.com.

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