It was marketed as a "celebration of chocolate in all its delightful forms" but it ended up being so horrid that the Scottish police were called and refunds were ordered immediately. An event company called House of Illuminati used AI-generated images to market on Facebook and charged about $44 to experience their Willy’s Chocolate Experience. The incident went viral Tuesday afternoon and gained worldwide attention.

The attraction was in no way shape or form connected with Warner Bros.' Wonka, or even the Gene Wilder classic. However, the event’s marketing came as close as possible to suggesting it was based on author Roald Dahl’s iconic confectionate creation. Even the ads invited fans to take a trip to "a universe where confectionary dreams are brought to life" with "wondrous creations and enchanting surprises at every turn!"

Images used showed man-sized mushrooms, colossal candy canes, and functional chocolate fountains with the help of AI. The experience was broken down into different parts: The Enchanted Garden, Imagination Lab--which had a trademark for some reason, and Twilight Tunnel.