New domain registration suggests Microsoft gearing up for major announcement.

Microsoft appears to be paving the way to announce the long-rumored Xbox 720. The domain name XboxEvent.com was registered yesterday by U.S. Techs, an event management company that recently rebranded itself Eventcore.

NeoGAF forum users point out that U.S. Techs was also behind past Xbox-related domains and Microsoft's 2013 Hosting Summit. The XboxEvent website does not currently resolve to anything official.

A Microsoft representative told GameSpot, ’Microsoft often acquires various domain names as part of its ongoing business strategy, but beyond that we have no comment.’

This news comes during the same week that competitor Sony announced the PlayStation 4 and on the same day that multiple reports suggested Microsoft will hold a media event in April to announce the Xbox 720.

Microsoft has yet to talk publicly about its next-generation plans, but past reports suggested the device will ship this holiday season, require a constant Internet connection, and possibly begin at $299.

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